Image via Wikipedia I have been laughing at the consumer for quite some time since two of your favorite hip hop artist released their own brand of head phones. Dr. Dre releases his head phone called Beats by Dre. 50 Cent come along and then releases his head phones called Sleek by 50. What's so funny about this is that people are buying the brand of the artist not the head phones. The head phones are not that great in my personal opinion that they are worth between $150-300.00. The consumer who is not savvy in business don't understand that you are being positioned to believe that these head phones are so special that no other head phones can compete.Music Powers
A&R Music1
Sunday, February 20, 2011
Sleek by 50
Image via Wikipedia I have been laughing at the consumer for quite some time since two of your favorite hip hop artist released their own brand of head phones. Dr. Dre releases his head phone called Beats by Dre. 50 Cent come along and then releases his head phones called Sleek by 50. What's so funny about this is that people are buying the brand of the artist not the head phones. The head phones are not that great in my personal opinion that they are worth between $150-300.00. The consumer who is not savvy in business don't understand that you are being positioned to believe that these head phones are so special that no other head phones can compete.
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